Brand

How to use the gocools brand

The company name is always written as gocools in lowercase. Keep the wordmark simple and do not add spaces, capitalization, or extra symbols.

Our tagline

Use crafting awesome tools exactly as written when a tagline is needed. It describes our focus on practical, well-made software and should not be rewritten into a new slogan.

Visual direction

The light interface uses a warm cream background, dark text, and restrained gold accents. The dark interface uses a deep blue background, light text, and blue accents. Use these colors consistently so the product feels calm, clear, and recognizable.

Voice and writing

Write with confidence, clarity, and respect for the reader. Prefer specific explanations over marketing language, and describe what a feature does before describing how impressive it is.